I was given a brief in 2000 to redesign this regional daily as an elegant, yet authoritative newspaper, paying special attention to the paper’s heritage (established 1895). I think I achieved a special look with a classic serif heading face, plenty of white space and vertical pointers to emphasise the tallness of the tabloid (40.5cm). I also did horizontal pointers for when the situation demanded it, but I thought the vertical strip worked better.
I decided to use Kalgoorlie legend Paddy Hannan as a talisman for the paper and the editor agreed to create an inside cover spot called Paddy’s Corner. We launched the redesign with a five-day teaser based on Paddy that I created and ran it in what became the vertical pointer space, see below.
The redesign helped the Miner win the County Newspapers Association Best newspaper award two years running. A new editor arrived, dumped Paddy and turned the paper into a routine tabloid with Helvetica headings. Oh well.